Gary Class Senior Vice President Wells Fargo

Wharton Speaker >> Biography

Company Background: 

Wells Fargo & Company (NYSE: WFC) is a diversified financial services company that provides banking, insurance, investments, mortgage and consumer finance through banking stores and the internet (wellsfargo.com) across North America and internationally.

Biographical Information:

In his work with the wellsfargo.com management team, Mr. Class is responsible for strategic business analysis around the online base of financial service customers.  He analyzes customer preferences and behaviors to help Wells Fargo respond to customers’ banking needs and develop new financial services that can be accessed anytime, anywhere. Key successes include bank-wide adoption of customer-centric cross-sell potential and probability of attrition risk models.

Prior to joining wellsfargo.com, Mr. Class was responsible for Branch & ATM location planning & analysis throughout the Wells Fargo franchise.

Mr. Class played a lead role in the development of Wells Fargo’s innovative branch delivery strategy, including the supermarket banking program and specialized branch formats.

In addition, Mr. Class was responsible for development of branch staffing & scheduling applications as well as branch-based database marketing and lead delivery tools.

Mr. Class received his MBA from Haas School, University of California, Berkeley and his B.A. cum laude from the University of Pennsylvania.