Ph.D. Seminar - Friday, June 24, 2011
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Both academics and practitioners alike have never been more focused on solving a common interest set of relevant business and societal problems. In this half-day set of talks, come hear Wharton faculty and Wharton PhD graduates discuss their most relevant practical research. We expect both a lively discussion, e.g. “No get out of your ivory tower, that is not practical“ from our practitioner audience and e.g. “No, get out of your practice world, that solution is not right“ from our academic audience. The fireworks should be exciting.
*Dress Code: Business Casual for Forum and Business Suit for Thursday and Friday Dinners.
| Time & Location | Event |
|---|---|
| 9:00 AM - 9:20 AM | Academically-Practical and Practically-Academic Research |
| Olympic Room | Eric Bradlow, W'88 HOM'00 The K.P. Chao Professor; Professor of Marketing, Statistics, and Education; Co-Director, Wharton Customer Analytics Initiative; Vice- Dean, Wharton Doctoral Programs |
| 9:25 AM - 9:55 AM | Colleen Baker Presentation |
| Olympic Room | Colleen Baker, Ph.D.'10 Associate Professor of Law, University of Notre Dame, The Law School |
| 10:00 AM - 10:30 AM | Searching by Function: App Search v. Web Search |
| Olympic Room | Searching by Function: App Search v. Web SearchAlex Braunstein, Ph.D.'09Research Scientist and Search Quality Lead, Chomp Inc. |
| 10:30 AM - 10:55 AM | Break |
| 10:55 AM - 11:25 AM | Quantifying the Effects of Social Media Activity on Brand Sales and Market Share |
| Olympic Room | Douglas Bowman, Ph.D.'93 Professor of Marketing, Area Coordinator for Marketing, and Senior Associate Dean for External Relations, Goizueta Business School of Emory University |
| 11:30 AM - 12:00 PM | Superior Information & Value Capture in Cross-Border Acquisitions |
| Olympic Room | J. Muir Macpherson, Ph.D.'04 Assistant Professor of Strategy, McDonough School of Business at Georgetown University |
