Douglas Bowman, Ph.D.'93 Professor of Marketing, Area Coordinator for Marketing, and Senior Associate Dean for External Relations Goizueta Business School of Emory University

Wharton Speaker >> Biography

Bowman received his Ph.D. in Marketing from the Wharton School, University of Pennsylvania; a MA in Business Economics from the University of Pennsylvania; a MBA from the Ivey School of Business, the University of Western Ontario; and, a B.A.Sc. in Electrical Engineering from the University of Waterloo (Canada).  He is a Certified Management Accountant. Prior to joining Emory in fall 1999, Bowman was on the faculty of Purdue University. 

He is an accomplished researcher in the areas of marketing strategy and customer relationship management. His research has been published in journals that include the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, articles based on his research have appeared in a number of newspapers and business magazines including the Economist, and he has appeared on television such as CNN and MS-NBC to discuss topics related to marketing strategies and tactics and consumer trends, to name a few.  His research into the evolution of customer preferences in a new market won the American Marketing Association’s Paul E. Green Award for the paper published in the Journal of Marketing Research deemed to have the greatest potential to contribute significantly to the practice of marketing research and research in marketing. Bowman is on the editorial boards of a number of the leading marketing journals including International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science; is president elect of American Marketing Association’s Market Research Council; is chair of Emory’s University Research Council; and, has chaired major research conferences including the INFORMS Marketing Science Conference and the American Marketing Association’s Advanced Research Techniques Forum. He is listed in Who’s Who in America.

Bowman’s recent teaching includes courses in product and brand management, in marketing management and strategy, and in global marketing management.  He is listed as outstanding faculty in the four recent editions of BusinessWeek's Guide to the Best Business Schools.  His teaching has been recognized in multiple ways including the Marc F. Adler Prize for Excellence in Teaching, which honors teaching quality, course innovation and relevance to real-world problem solving in all Goizueta Business School programs over a 3 year period.  While at Purdue, he was selected as the Krannert School's Outstanding Undergraduate Teacher four years in a row and was runner-up once.  In the MBA program, he was runner-up for the Outstanding MBA Teacher Award his last four years there.  He was a three-time finalist for outstanding teacher in the university.  He has received the Keough Award for Excellence from Goizueta Business School. He has executive education and consulting experience in areas related to marketing research, product and brand management, consumer behavior, new product development, and marketing strategy with firms ranging from Cox Communications to Coca-Cola to Burson-Marsteller to Earthlink to Eli Lilly to Group BMW to Invensys to Whirlpool, and he has served as an expert witness in litigation.

Outside of Emory, he enjoys running, fitness, and scoring a goal or two for his men’s ice hockey team.