Bryan Srabian Director of Social Media San Francisco Giants San Francisco

Wharton Speaker >> Biography

Bryan Srabian is entering his 15th season with the San Francisco Giants, currently as the Director of Social Media. Srabian plays a major role in making the San Francisco Giants a leader in use of Social Media in sports and entertainment. Srabian oversees all social media strategy and operation including managing the official Twitter and Facebook accounts of the team, integrating the Giants marketing and communications plan with a comprehensive social media plan. In addition, he explores new technologies in this area, creates content in the form of blogs, live stream events, contests and promotions, and engages with all fans. He also monitors all social mentions of the Giants, creating reports for the Giants front office as a form of market research as well as discovering new trends in the industry. Srabian also maintains relationships with bloggers and key influencers across multiple categories. Srabian is a graduate of Santa Clara University and also is an adjunct professor at the University of San Francisco, teaching the first ever Social Media in Sports elective class for the Sports Management- Masters program.